#7 Client Dashboard: Website Data Overview

Website Data: Search Console & Google Analytics Overview

This section of your dashboard helps you understand:

How people are finding your website
What they’re doing once they get there

It includes data from:

Google Search Console (search visibility)
Google Analytics (website behavior)

For a full walkthrough, watch the video below:

⚠️ Important Context: How Website Data Is Changing

Before diving into the metrics, it’s important to understand how search behavior is evolving.

Today, users are:

Getting answers directly from Google (zero-click searches)
Using AI tools for research
Searching on platforms like YouTube and social media

👉 Because of this, website traffic metrics are shifting.

What this means:

Website data is still valuable
But it should be used as supporting insight, not the primary measure of success

At DBM, we focus on:

Leads
Sales
Revenue

This section helps explain the “why” behind performance, not define success on its own.

🔍 Google Search Console (How People Find You)

This section shows how your website is performing in Google search results.

Key Metrics

Impressions → How often your website appears in search results
Clicks → How many people click through to your site
Click-Through Rate (CTR) → % of impressions that turn into clicks
Average Position → Where your site typically ranks in search results

Additional Insights

You’ll also see breakdowns for:

Performance over time (impressions, clicks, CTR, position)
Search type (web vs image)
Device (mobile, desktop, tablet)
Location (country)

Search Queries (Keywords)

You’ll also be able to see:

What people are searching for
Which keywords are driving visibility

👉 This helps us understand:

How customers are finding you
What intent they have when searching
How visible your business is online

Google Analytics (What Happens on Your Website)

This section shows what users do after they land on your website.

Key Metrics

Users → Total number of visitors
Event Count → Actions taken on your site
- Clicks
- Form submissions
- Call tracking events

Engagement Metrics

Engaged Sessions → Visitors who actively interact with your site
- Stay longer
- View multiple pages
- Take action

👉 This reflects quality of traffic, not just quantity.

Conversion Rate

Percentage of visitors who take a meaningful action

Examples:

Calling your business
Submitting a form

👉 This connects website traffic to actual lead generation.

Traffic Sources (Where Visitors Come From)

You’ll also see a breakdown of traffic by source:

Organic Search → Found you through Google
Direct → Searched your business name
Paid Search → Came from ads
Referral → Came from another website
Organic Social → Came from social media

👉 This helps identify which channels are driving traffic to your site.

How to Use This Section

This data helps you understand visibility and user behavior, not just outcomes.

Use it to answer questions like:

Are more people finding our website over time?
What keywords are driving traffic?
Are visitors engaging with the site?
Which channels are driving traffic?

⚠️ Key Reminder

Website traffic alone does not equal success.

What matters most is:

Are visitors turning into leads?
Are those leads turning into revenue?

👉 This is why we always connect this data back to:

Opportunities
Won deals
Sales performance

Simple Way to Think About It

Search Console → How people find you
Google Analytics → What they do once they get there
Leads & Sales → What actually matters most

What to Explore Next

Continue exploring your dashboard:

Need Help?

If you have questions about your website performance or what these metrics mean:

👉 Reach out to your Account Manager