#6 Client Dashboard: Paid Ads Overview

Paid Ads Overview: Understanding Your Lead Generation Performance

The Paid Ads Overview helps you understand how effectively your ad spend is generating leads.

This includes performance across:

Google Ads
Local Service Ads (LSA)
Meta (Facebook/Instagram) Ads

For a full walkthrough, watch the video below:

Start With the Right Date Range

At the top of the report, you’ll see a date selector.

Most common use cases:

Monthly review → Previous month
Quarterly strategy → Full quarter
Big picture view → Year-to-date or full year

There are also filters available, but in most cases:

👉 You won’t need to adjust them — they’re primarily used for internal reporting.

Key Metrics to Watch

This section breaks down how your ads are performing — from visibility to lead generation.

1. Ad Spend

Total amount invested into ads during the selected timeframe

👉 This is your ads investment.

2. Impressions

Number of times your ads were shown

👉 This reflects your visibility.

3. Clicks

Number of people who clicked on your ads

👉 This shows interest and engagement.

4. Conversions (Leads)

Number of leads generated from your ads

Includes:

Phone calls
Form submissions

👉 This is one of the most important metrics — it represents real opportunities.

5. Cost Per Conversion (Cost Per Lead)

How much you’re paying to generate each lead

👉 Calculated as:

Ad Spend ÷ Conversions

6. Conversion Rate

Percentage of clicks that turn into leads

👉 Calculated as:

Conversions ÷ Clicks

7. Cost Per Click (CPC)

How much you’re paying for each click

👉 Calculated as:

Ad Spend ÷ Clicks

Performance Trends

Ad Spend Over Time

This chart shows how your ad spend changes over time.

Use it to identify:

Budget increases or decreases
Seasonal trends
Scaling efforts

Campaign-Level Performance

If multiple campaigns are running, you’ll see a breakdown of key metrics by campaign.

👉 This helps identify:

Which campaigns are performing best
Where optimizations may be needed

How to Use This Report

This section helps you evaluate lead generation efficiency.

Use it to answer questions like:

Are we generating enough leads from our ad spend?
Is our cost per lead improving or increasing?
Are people clicking but not converting?
Are we investing the right amount into ads?

⚠️ Important Context

Paid ads are only one part of the equation.

Performance is also influenced by:

Your website or landing page
Your offer
Your follow-up process

👉 Strong ad performance with weak follow-up can still result in missed opportunities.

Simple Way to Think About It

Impressions → People seeing your ads
Clicks → People showing interest
Conversions → Leads generated
Cost Per Lead → Efficiency of your marketing

What to Explore Next

Continue exploring your dashboard:

Need Help?

If you have questions about your ad performance or want help improving results:

👉 Reach out to your Account Manager