Building a Strong Social Media Presence Together

Social Media: How to Get the Most Out of Your Program

At Deck Builder Marketers, we believe social media is a key way to show off your work and connect with potential customers. Think of it like a digital billboard—a space where people can get a sense of who you are and what your business stands for. It’s like having a sign out front, except your audience gets to see it whenever they scroll through their feeds.

We’ve got you covered on your social media posts as part of the Growth and Dominate programs. We ensure your social presence stays active with posts that highlight your work, share customer reviews, and showcase your services. Our goal is to keep your feed full of fresh, engaging content so that potential leads continue to "drive by" your digital billboard.

However, the real magic happens when you get involved. We handle the regular posting, but the authentic moments—those behind-the-scenes shots, the team at work, the fun and personality of your business—are what make your social media truly come to life.

How We Collaborate to Maximize Your Social Media

What We Need From You: Your Active Participation

1. Share Behind-the-Scenes Moments

Social media is all about building connections with your audience. To make your brand feel authentic, show the people behind the work:

• Crew shots (working on a deck, carrying materials, high-fiving)
• On-site fun (funny moments, team events)
• Client interactions (happy customers enjoying their deck)

These are the kinds of posts that engage your audience and give them a sense of your company culture.

2. Send Us Your Videos

Videos are gold on social media. Whether it’s a quick reel or a longer video showcasing your process, they grab attention.

• Reels: Quick behind-the-scenes clips or time-lapses of a deck installation
• Drone footage: A bird’s-eye view of your project from start to finish

The more video content you send, the more dynamic your feed becomes.

3. Stay Engaged with Your Audience

While we handle the posting, your involvement helps boost reach and relationships.

• Respond to comments and questions
• Start conversations with interested followers
• Like, comment, and share posts from your page

Engagement = visibility. The more interactions, the more the algorithm rewards you.

4. Keep Us Updated on Events & Milestones

Have something coming up? Tell us so we can celebrate with your audience.

• Team birthdays, anniversaries, or project milestones
• Promotions, sales, or events
• New services or partnerships

This lets us create custom, relevant content that resonates.

5. Invite Your Network to Connect

Spread the word!

• Ask friends, family, and happy customers to follow your pages
• Encourage them to invite others
• Share your page personally on your own profiles

The bigger your network, the stronger your brand presence.

Our Partnership for Social Media Success

With consistent posting from us and authentic content from you, we’ll create a feed that reflects the personality and professionalism of your business.

Together, we’ll use social media to:

• Connect with your community
• Attract new leads
• Showcase your craftsmanship
• Build trust with future customers

Let’s Build Your Brand Together

Thank you for trusting Deck Builder Marketers with your social media. We’re excited to keep growing your audience and turning online interactions into real business results.