4/29/25: Showroom Benefits & ROI
Zoom Recording Link
Session Recap
Brief summary
The coaching call focused on the strategic value of showrooms for deck builders, featuring insights from participants who use a showroom. The discussion centered on how showrooms can transform the sales process by providing customers with a tangible, immersive experience of deck and outdoor living products. Participants shared their experiences of implementing showrooms, discussing challenges such as staffing, location selection, and creating an engaging customer environment. They explored topics like the importance of design processes, the potential for increasing sales through add-on services, and the role of technology in streamlining appointment booking and customer interactions. The call highlighted the growing trend of deck builders investing in physical spaces that allow potential customers to touch materials, see design possibilities, and feel more confident in their purchasing decisions. April Edwards and the team provided guidance on maximizing showroom effectiveness, including tips on creating memorable customer experiences, leveraging online tools, and continuously improving marketing and sales strategies.
Main takeaways
- Showrooms are valuable for deck builders, helping to:
- Close more deals
- Allow customers to touch and experience materials
- Create a more immersive sales experience
- Key showroom considerations:
- Location is critical (near highways, airports, high-traffic areas)
- Staffing is important to handle walk-ins and appointments
- Creating an engaging atmosphere with sensory elements can enhance customer experience
- Technology and process improvements:
- Online booking system with Sales Jumpstart can streamline appointment scheduling
- Showrooms can help pre-qualify and engage potential customers
- Marketing strategies:
- Showcase authentic team photos
- Highlight design process
- Use testimonials and reviews prominently
- Create video tours of showrooms