5/13/25: Why Some Builders Are Slower This Year & Others Aren’t
Zoom Recording Link
Session Recap
Brief summary
This coaching session focused on addressing the current challenges in the deck building market, specifically why some builders are experiencing slower business this year while others are maintaining momentum. April Edwards led the discussion, highlighting that the season started 4-6 weeks later than usual, with search trends, lead volume, and ad responses down 10-25% across the industry. The key message was that this market slowdown is not an individual business problem, but a broader market shift affecting deck builders nationwide.
Main takeaways
- Market Conditions:
- The deck building season started 4-6 weeks late this year
- Search trends, lead volume, and ad responses are down 10-25% compared to last year
- This is an industry-wide trend, not specific to individual businesses
- Marketing Strategy:
- Do NOT stop digital marketing during slow periods
- Stay consistent to maintain SEO momentum and visibility
- Continue marketing to stay top-of-mind for potential customers
- Sales Approach:
- Focus on emotional selling, not just features
- Create urgency by understanding clients' deeper motivations
- Position services as a need, not just a want
- Use strategies like scarcity and highlighting life events
- Recommended Actions:
- Follow up with leads quickly and more frequently
- Develop a sales playbook with objection handling techniques
- Utilize tools like ChatGPT to improve sales messaging
- Continuously adapt marketing and sales strategies