Deck Photography Tips: Capture Your Work Like a Pro
High-quality photos are one of the most important assets we use to market your business. They help you stand out online, attract more leads, and showcase your craftsmanship. Whether it’s for your website, SEO, social media, or paid ads—great photos make a difference.
Here’s a guide to help you capture the best possible images of your deck projects, whether you’re using a smartphone or a DSLR. We recommend printing this handout and keeping a copy in your work truck or sharing it with your crews.
Top Photo Tips
- Clean the Scene Before Shooting: Ensure the area is tidy and free of unnecessary items like trash cans, garden tools, or construction materials and equipment. If the deck is built in the fall, make sure leaves are not cluttering the deck. Clutter can distract from the beauty of the deck.
- Focus on Lighting: Natural light is your best ally. Take photos early in the morning or late in the afternoon to avoid harsh shadows. Overcast days can also provide soft, diffused light that evenly illuminates the deck.
- Use the Rule of Thirds: When taking a photo, imagine two horizontal and two vertical lines dividing the image into nine equal segments. Place important compositional elements along these lines or their intersections to create a more balanced and engaging photo.
- Highlight Unique Features: If the deck has special elements like custom railings, unique materials, or integrated lighting, make sure to capture these in detail. These features can set the project apart.
- Take Multiple Angles: Don’t just stick to one perspective. Take photos from various angles and heights. Shots taken from a lower angle can make the deck look more imposing and grand. Most images should be taken horizontally rather than vertically.
- Consider the Background: Be mindful of what’s in the background. A clean, natural backdrop can enhance the deck's appearance. Avoid having distracting elements like cars, power lines, or other buildings in the shot.
- Staging: A little staging goes a long way. Adding some furniture, plants, or decorative items can make the deck look more inviting and lived-in, which is appealing to potential clients.
- Use the HDR Mode: High Dynamic Range (HDR) mode can be useful in high-contrast situations. It takes multiple shots at different exposures and combines them to create a photo with detailed highlights and shadows.
- Keep the Camera Steady: To avoid blurry images, keep your hands steady while taking a photo. Use a tripod or rest your phone on a stable surface if necessary, especially in low light conditions.
- Resolution Matters: Ensure you’re shooting in the highest resolution possible. This ensures that your images remain sharp and detailed, especially when viewed on different devices or printed for brochures.
- Keep It Simple: Sometimes, less is more. Try not to overcrowd the frame. Focusing on simplicity can help highlight the beauty of the deck’s design and craftsmanship.
Why it Matters
These images are a visual story of your brand. Let’s make sure they reflect the high quality of your work—and give you the visibility you deserve.
Great marketing starts with great photos. Let’s capture what makes your business shine.