How to Create Quick & Powerful Short-Form Videos for Your Deck Building Business
In today’s social media landscape, video is king. Especially short-form video. A great 30- to 60-second clip can build trust, show off your work, and help potential clients see you as the expert you are. Most people scroll fast, so capturing attention quickly is key. The good news? You don’t need fancy equipment or hours of prep. Just a simple plan and a few go-to scripts you can repeat week after week.
Why Short-Form Video Matters
Short videos (like Instagram Reels, TikTok, and YouTube Shorts) are designed to stop the scroll and create engagement. People trust faces and voices more than static images or text alone, and you have just a few seconds to hook viewers before they swipe past.
3 Simple Elements Every Great 30–60 Second Video Needs
- Hook: Something that grabs attention in the first 2–3 seconds (a question, a bold statement, or a surprising fact).
- Value: Give the viewer something useful- a tip, insight, or quick story.
- Call to Action (CTA): What do you want them to do next? (Follow, message, click the link, etc.)
Easy Script Templates You Can Use (or Customize)
1. Project Reveal Script
Hook: “Want to see a deck transformation in 30 seconds?”
Main Content (show before/after clips):
“Here’s where we started — and here’s the finished deck. We used [material/style] to give this backyard a fresh, modern feel.”
CTA: “Follow us for more project reveals!”
2. Quick Tip Script
Hook: “Here’s one tip every deck owner should know.”
Main Content:
“Regular cleaning prevents staining and extends the life of your deck — just sweep and rinse weekly.”
CTA: “Drop a 👍 if you want more deck care tips!”
3. Problem → Solution Script
Hook: “Struggling with deck fading/color loss?”
Main Content:
“Use a UV-protective finish like [product] to keep wood vibrant longer.”
CTA: “Comment if you want a video on how we apply it!”
4. Behind-the-Scenes Script
Hook: “Ever wondered how we build our custom decks?”
Main Content:
“Step one: layout and framing. Step two: install boards with precision.” (Show short clips of each step)
CTA: “Follow for more inside looks!”
5. Testimonial Highlight Script
Hook: “Here’s what our client had to say…”
Main Content:
“‘We love our new deck — couldn’t be happier!’ — [Client Name]”
CTA: “Message us to start your own project!”
Tips to Make Recording Easy
- Film vertically (perfect for Reels and Shorts).
- Keep it natural talk like you’re talking to a friend.
- Use automatic captions so people can still watch without sound.
- Batch record: film 3–5 videos at once to save time.
- Look at what others in your space are doing for inspiration
Pro Tip for Clients
“These scripts are a guide, not a teleprompter. The more natural you sound, the better the video performs.”
Make a copy of this Google Doc to work on customizing your own scripts!
Final Advice
You don’t need perfect lighting or a full script to get started. What matters most is authenticity and consistency. People want to see you. Your voice, your work, and your expertise. Use these templates as a starting point and inject your personality as you get comfortable.
Ready to shoot your first short-form video? Grab your phone and hit record! Your audience is waiting!