The definitive guide to UTM tracking for Deck-Building Businesses
If you’ve ever wondered where your best leads actually come from, this guide is for you.
UTM tracking helps you see exactly which marketing channels—Google Ads, Facebook, email, or organic search—are driving real results for your deck building business.
With this guide and our UTM Builder Sheet, you’ll finally stop guessing and start making data-driven decisions about your marketing strategy.
What You’ll Learn
Understand What UTM Tracking Is
UTM (Urchin Tracking Module) parameters are small snippets of text added to your URLs that help track where your traffic comes from.
Example:
These tags allow you to track exactly how visitors found your website—whether through Facebook, Google, email newsletters, or another source.
Why UTM Tracking Matters for Deck Builders
Without UTM tracking, it’s nearly impossible to know what’s working in your marketing.
With it, you can:
- Identify which campaigns drive the highest-quality leads
- See which ads or posts are worth reinvesting in
- Understand your return on ad spend (ROAS)
- Stop wasting money on underperforming channels
How to Use the UTM Builder Sheet
Our UTM Builder Sheet makes it simple to create and organize your tracking links for all your campaigns.
You’ll be able to:
- Build clean, consistent tracking URLs
- Avoid duplicate or incorrect parameters
- Share links across your team for easy reporting
Get the Full Guide
Download our comprehensive UTM Tracking resources here: Download the guide
How DBM Uses UTM Data
At Deck Builder Marketers, we use UTM tracking to analyze where your best leads originate—whether that’s SEO, ads, social, or email—and refine your marketing strategy for maximum ROI.
When you use our UTM system, we can align our data with yours to paint a clear picture of performance across every campaign.