09/30/25: Seasonal Strategies for Deck Builders
Cold Weather, Warm Leads: Seasonal Strategies for Deck Builders
In this session of our Growth Workshop, we dove into seasonal marketing strategies for deck builders, specifically focusing on how to maintain momentum during the colder months. While winter might traditionally be seen as a slowdown period, we explored ways to make this into an opportunity for lead generation and revenue growth. Watch the full recording for valuable insights and strategies shared during the discussion.
Why This Session Was Valuable
As we enter the colder months, deck builders face a natural dip in business. However, planning ahead and creating a seasonal promotion strategy can ensure that your business remains active and that your calendar fills up for the following spring and summer. This session helps you identify various strategies to maintain or even grow your sales during these slower months by thinking outside the box.
It's not just about running promos, either! As Matt shared, "We focus on basement remodels during the winter. It keeps our crews busy and generates steady revenue while we wait for the warmer months to kick in."
Key Highlights
Proactive vs. Reactive Strategies:
We discussed the importance of planning ahead. By starting seasonal promotions early, you can avoid the scramble when the slower months actually hit.
Seasonal Promotion Ideas:
Some successful strategies include offering discounts for future builds, promoting add-on services like lighting and pergolas, incentivizing customers with gift cards for outdoor furniture or accessories, and seasonal services such as indoor remodeling projects for basements, bathrooms, or kitchens. A sense of urgency can also be created by offering these deals for a limited time, helping to fill your calendar even in the colder months.
Leveraging Your Online Presence:
We also explored the use of digital marketing to promote seasonal deals. Whether through email campaigns, Facebook ads, or website pop-ups, using your online presence to advertise promotions can help generate interest and capture leads. Tailoring your strategy to your region’s climate and potential client behavior is key!
Next Steps
Identify Your Winter Goals → Reflect on your goals for the upcoming months. Are you looking to generate immediate revenue, fill your pipeline for spring, or strengthen relationships with past clients? Once you've identified your primary goal, you'll be able to create a more focused promotion.
Choose Your Offer Type → Whether it’s a discount, a free service, or a special deal on add-ons, make sure your promotion aligns with your winter goals.
Create Urgency → Timing is everything. Determine how long your promotion will run and the urgency factor. Will it be a 7-day flash sale, or will you create a limited-time discount on services?
Leverage DBM Resources → Promote your seasonal offer across different channels. Update your website with pop-up banners, social campaigns, and send out email campaigns to past clients and leads. DBM can assist with website updates, social media campaigns, and ad targeting to ensure maximum visibility for your seasonal offers.