6/17/25: Building Partnerships with Complementary Local Businesses
In this open coaching call, Mackenzie, our Operations Manager, led the session, focusing on the importance of building partnerships with local businesses that complement deck-building services. The discussion centered around identifying the right partners, approaching them effectively, and tracking the success of these collaborations. We also touched on the SEO benefits of local partnerships, including backlinking strategies, and provided actionable steps for measuring the success of partnerships through tracking phone numbers and UTM codes.
Main Takeaways
- Identifying the Right Partners
- Ideal local partners for deck builders include businesses that share the same target audience, such as landscapers, real estate agents, pool installers, and home improvement stores.
- These partnerships should be complementary, not competitive. For example, landscapers and deck builders can offer joint discounts to customers who use both services.
- How to Approach Potential Partners
- Begin with a personal connection by visiting the business in person or attending local events to establish rapport.
- Build trust by highlighting how both businesses can benefit from the partnership, offering reciprocal services or cross-promotion.
- Propose low-risk collaborations to start, such as co-hosted events, joint promotions, or shared discounts.
- SEO Benefits of Local Partnerships
- Collaborating with local businesses can offer valuable SEO benefits, especially through backlinking. By securing backlinks from partner websites, deck builders can increase their local domain authority, helping to improve their rankings in Google searches.
- Backlinking from trusted local businesses can significantly enhance a deck builder's online visibility.
- Tracking and Measuring Success
- To track the success of partnerships, use dedicated tracking phone numbers and QR codes with UTM tracking on promotional materials like flyers and business cards placed at partner locations.
- Utilize the Sales Jumpstart CRM to tag leads from each partnership, allowing easy tracking and follow-up on referrals from specific partners.
- Best Practices for Building Long-Term Relationships
- Mutual Benefit: Ensure that both businesses understand how the partnership will benefit them, whether through increased exposure, shared leads, or co-marketing efforts.
- Follow-Up: After initial contact, follow up with an email that recaps the discussion and outlines the next steps for collaboration.