Nextdoor & Facebook Local Group Tactics: Grow Your Business Locally

When it comes to guerilla marketing, the key is to tap into your local community. Nextdoor and Facebook Local Groups are two of the most powerful platforms to connect directly with your target audience—homeowners in your area. These platforms allow you to build trust, gain referrals, and get your name out there without having to spend on traditional advertising.
This guide will show you how to make the most of Nextdoor and Facebook Local Groups to promote your deck-building business and increase visibility in your local community.

Why Nextdoor & Facebook Local Groups Matter

  • Hyper-Local Reach: Both platforms are designed to connect you with people in your neighborhood or city, ensuring you’re targeting the right audience—people who are most likely to need your services.
  • Trust-Based Recommendations: These platforms thrive on word-of-mouth and community trust. When someone in the group asks for a recommendation for a deck builder, being able to offer valuable advice or share your experience builds credibility.
  • Low-Cost, High-Impact: Local marketing through these platforms doesn’t require a big budget. It’s about getting involved in the community, engaging in conversations, and positioning yourself as the go-to expert.

Facebook Local Group Tactics

Facebook Local Groups are another great way to connect with potential customers in your area. Here's how you can leverage these groups to boost your deck-building business:

1. Join Relevant Local Groups

Search for and join local community groups focused on your area (e.g., “Homeowners of [City Name]” or “DIY Home Improvement [City Name]”). Many areas have groups dedicated to home renovation, improvement, or neighborhood discussions.

2. Participate in Conversations

Facebook Local Groups are filled with people looking for advice and recommendations. Here’s how you can get involved:
  • Answer questions: When someone asks for advice on building or renovating their deck, offer helpful tips and recommend your services if appropriate.
  • Engage with comments: Don’t just post; engage with others’ posts by liking, commenting, and offering support.
  • Build trust: The more you contribute, the more the community will see you as a trusted expert in deck building.

3. Share Your Expertise (Without Hard Selling)

Facebook Local Groups are not the place for aggressive sales tactics. Instead, focus on building a relationship by:
  • Sharing tips or case studies on successful projects you’ve completed in the area.
  • Posting before-and-after photos of recent projects.
  • Offering free advice on maintaining or improving decks—your goal is to position yourself as a helpful expert.

4. Run Local Promotions or Giveaways

Consider running promotions or giveaways exclusive to the group. For example, offer a free consultation or discounted deck building for local members. Make sure to keep it relevant to your business and targeted to your local audience.

5. Use Facebook Ads

If you want to reach an even larger audience, you can use Facebook Ads specifically targeting people in your local area. Facebook allows you to narrow your audience by location, interests, age, etc., ensuring you only reach the most relevant people.

Tip: If you're interested in running Facebook Ads, be sure to reach out to your Account Manager to discuss how we can include these services as part of your Dominate package. With this package, you'll get the full power of Facebook Ads along with an optimized lead funnel that keeps potential clients engaged and moves them towards conversion.

Nextdoor Tactics

Nextdoor is a neighborhood-based platform where people often look for local recommendations. Here’s how you can use it to grow your deck-building business:

1. Complete Your Profile

Make sure your Nextdoor business profile is complete, professional, and detailed:
  • Add your business logo and a compelling business description.
  • Include photos of your work or your team in action to showcase your skills.
  • Ensure your contact information (phone, email, website) is easily accessible.

2. Engage with Local Conversations

Join conversations in your area to engage with potential customers:
  • Offer helpful advice when someone asks about deck building or home improvement.
  • Comment on local posts: If someone mentions a project or asks for recommendations, be sure to offer your expertise.
  • Share relevant content like helpful tips, blog articles, or links to your work.

Tip: Provide your Account Manager with your login for your NextDoor profile and we'll take care of optimizing it for you! If you are interesting in running

How to Make These Tactics Work Together

  • Consistency is Key: Whether it’s engaging on Nextdoor, posting helpful tips in Facebook Groups, or sharing your work regularly, consistency is important. The more you engage, the more people will start to recognize your name and trust your expertise.
  • Cross-Promote Between Platforms: Don’t be afraid to share content from one platform to the other. If you’ve shared a helpful post on Nextdoor, share a link or summary in your Facebook Local Group (and vice versa) to increase visibility.

📌 Why It Matters

By actively participating in Nextdoor and Facebook Local Groups, you’re building relationships, fostering trust, and creating a natural flow of referrals and leads. These tactics are perfect for local businesses that want to stay connected to their community and gain more visibility without spending a lot of money on traditional advertising.
The key is to engage genuinely with your local audience and share valuable content that showcases your skills. With consistent effort, you’ll turn these platforms into powerful marketing tools that help grow your deck-building business in the long term.
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