Creating Raving Fans (and Free Brand Ambassadors) with Swag Bags

We believe in turning great service into raving fans—clients who not only love the work you’ve done but also become passionate brand ambassadors. Instead of just finishing the job with a handshake and hoping for a referral, the best deck builders create an experience that leaves a lasting impact.

One of the smartest and most effective ways to do this? Hand-delivering a high-quality swag bag at the final walkthrough.

What’s Inside the Swag Bag?

The goal is to give your clients something that makes them feel special and connected to your brand long after the job is done. Here’s what you can include:

Branded Tote Bag: Choose a stylish, durable bag they’ll actually use—something that’s attractive enough to carry around regularly. (Think about that extra visibility you get when they use it at the store or gym!)
Thank You Card: A heartfelt note goes a long way. Show your appreciation for their business and trust in your work.
Company Shirts & Hats: Great for sparking conversations and helping your clients proudly display your work.
BrüMate Tumblers & Koozies: Laser-engraved with your logo, these are practical, reusable items that keep your brand visible with every sip.
Pens, Stress Balls, Stadium Cups: Classic, functional swag that’s branded and useful for their everyday life.

Pro Tip: Quality Over Quantity

It’s not just about giving stuff away—it’s about creating an experience. High-quality swag is what gets used. Cheap or throwaway items won’t make an impact, but a well-made tumbler, a comfy t-shirt, or a sleek tote bag will be carried, worn, and shown off—helping to spread your brand organically and without any extra ad spend.

Why This Strategy Works:

It shows appreciation — Rather than a transactional exchange, your clients feel like they’re part of a relationship. The swag bag makes them feel appreciated, not just like another job completed.
It sparks natural word-of-mouth — When your clients are out in the world, using your branded items, they’ll naturally talk about you. People ask, "Where did you get that awesome shirt?" or "What a cool tumbler!" This opens the door for casual referrals.
It keeps your brand top-of-mind — Every time your client grabs their tote bag, sips from their tumbler, or wears their shirt, your brand is right there with them. That’s constant visibility in their everyday life.
It builds a personal connection — Delivering the swag bag in person during the final walkthrough adds a personal touch. It’s not just “business as usual”—it’s a memorable moment that reinforces a strong, long-term connection.

How to Make It Happen

Plan your swag bag: Think about items that match your brand and will wow your clients. Keep quality in mind—what would you want to receive?
Set a budget: Swag bags can be an affordable way to boost brand loyalty. They don’t have to be expensive, but they should be something your clients would enjoy using regularly.
Timing is key: Hand-deliver the bag during the final walkthrough to make it a special moment. Let your clients know how much you appreciate their business before they leave.

Swag bags aren’t just about promoting your brand; they’re about building lasting relationships with your clients. By turning your clients into raving fans and providing them with quality, useful swag, you’re creating organic, word-of-mouth marketing that can go further than any paid ad. It’s a small touch that has a big impact on your brand’s growth.

Ready to turn your clients into ambassadors? Start delivering swag bags and see how far they’ll take you!