6/3/25: Ways Successful Deck Builders Close More Deals & Get More Referrals
Zoom Recording Link
Session Recap
Brief summary
With leads down and economic conditions impacting homeowner decisions, the discussion centered on strategies to improve sales and client engagement. April Edwards and the team provided insights into enhancing sales processes, including more effective follow-up techniques, building stronger client relationships, and creating a more robust referral system. They explored ways to maximize each lead, such as sending design inspiration, maintaining multiple communication touchpoints, and understanding client motivations. The conversation also delved into creative approaches like hosting deck parties, providing thoughtful gifts, and developing a more comprehensive referral program. This coaching call highlighted the importance of adaptability in a challenging market, providing actionable strategies to potentially improve lead conversion and business growth.
Main takeaways
- Sales Follow-Up Strategies:
- Send design inspiration and project references before consultations
- Create multiple touchpoints via email, text, and phone
- Build strong relationships with clients
- Consider scheduling a follow-up call after sending an estimate
- Referral Strategies:
- Ask for reviews at the right time
- Consider hosting a "deck party" for completed projects
- Provide a gift or incentive for referrals (like free deck cleaner)
- Create a memorable client experience that naturally encourages referrals